I wish to complete the brief that consists of a print-based advertising campaign for a new product including:
- A brand name design
- Two full-page magazine advertisements
- A billboard poster using original photography
Why I selected my chosen brief ?
After deliberation i decided that a print based advertising campaign for a new product such as a new clothing range including two full magazine advertisements and a billboard poster using original photography would be the best option for me as audio & website based ideas were not an option for me due to the available resources and skill i have to succesfully complete this task, not only this but my knowledge and interest in these two options werent as strong as the others. Definatly a print based production brief was of interest to me due to the background knowledge i already have in that area as well as the resources and skill i have. From this i came to the decision that a print based brief would be most appropriate as it is the least technical and complicated yet with the skill + equipment i could create a successful brief.
What elements of my brief will involve:
- A brand name and design - elements include using photoshop to create a new brand name
- A product to sell and to base the campaign around - elements include a product that doesnt have copyright, new to the market
- A two full page magazine advertisement - elements include original photography and layout
- A billboard poster - elements include original photography, editing and layout
